Over the last decade, many digital health companies have struggled to achieve escape velocity, not because their products and services weren’t transformative, but because they failed to find a sustainable path for distribution.
The good news is that resourceful digital health founders have been finding new, creative, and efficient ways of getting their solutions to market. We have been collecting and sharing back tactics from these founders in our New Go-To-Market Playbooks for Digital Health Companies series–in hopes that they will help founders build more high quality, durable businesses in healthcare.
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