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Classic Blunders in the Digitization of Medical Devices

But even with the progress being made to create a medical device-digital mind meld, I find that most of the large medical device companies (and even some of the small ones) are making two classic blunders.


Building the digital program to support the sale of the product for the benefit of the company rather than to support the practice for the benefit of the physician and patient


Thinking that digitization is a valuable thing in and of itself, when the real value is in proving that having data makes a difference in cost and outcome





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