DiGA in Germany Entering the German market with a digital health solution.
- DHV-NET
- Apr 27, 2022
- 1 min read
KEY TAKEAWAYS
MARKET SIZE: Germany’s population of 80 million, 90% of which are enrolled in a public health insurance plan, has historically made it an attractive healthcare market. However, tough regulations limited foreign investments and growth.
REGULATION: The Digital Healthcare Act (DVG), passed in 2019, is meant to stimulate healthcare innovation in Germany.
REIMBURSEMENT: Approved digital health apps can be prescribed and reimbursed by physicians. CHALLENGE: DiGA represents a quality stamp for companies seeking to gain access to German patients and providers, but it is only one potential first step towards market entry.
MARKET ENTRY STRATEGY: Vendors must develop a go-to-market strategy outside of this approval, including providing high quality clinical evidence, selecting distribution channels, and planning provider outreach.