Digital Mental Health’s Crowded Market Means Startups Must Show Outcomes
Updated: Jun 23, 2022
OCD, anxiety, eating disorders – there’s an app for all of that. In fact, when it comes to the digital health space, the number of startups focusing on nearly every facet of mental health is expanding at breakneck speed.
In the late 2010’s, digital mental health companies were just beginning to come into the mainstream. However, fueled by the COVID-19 pandemic and more awareness around behavioral health needs, scores of companies have flooded the space within the last two years.
This influx of startups created a digital behavioral health ecosystem with companies focusing on a variety of conditions. Yet, in order to survive in the crowded market, outcomes are key.
Digital Mental Health’s Crowded Market Means Startups Must Show Outcomes, Optum Ventures Partner Explains - Behavioral Health Business (bhbusiness.com)