Mobile technology is famous for its ability to grab and hold people’s attention. Now, a growing number of start-ups and well-established technology companies are betting on that power as a means to help people measurably improve their own health. These players are driving convergence between software and health care in ways that are likely to disrupt how the traditional life sciences industry, which encompasses both large pharmaceutical and medical device (or medtech) organizations, supports the patient health care journey from end to end, giving rise to a new branch of medicine known as digital therapeutics.
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