Health Brand Storytelling: Igniting Connection and Trust with Your Audience
A powerful way of doing this for health brands is storytelling – not simply as a form of communication but as an emotional connective mechanism with lasting consequences for long-term relationships [1]. Recent studies indicate 92% of consumers agree health brands should tell stories to build trust and create emotional attachment [1]. Here, we delve into health brand storytelling: its psychology, cultural influences, digital health applications, and promising future.
