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health information attention and app usage frequency of older adults on persuasive strategies

Using personalized persuasive strategies in mobile health education (MHE) apps can effectively improve users’ health literacy and health behaviors. The transtheoretical model explains the process of user behavior change. Different usage frequency of the app reflects changes in user behavior. However, few studies have examined how the perceived importance of persuasive strategies among older adults changes with increasing use frequency. In this study, we analyzed the sensitivity of 111 older adults in China to persuasive strategies in MHE apps.


The influence of health information attention and app usage frequency of older adults on persuasive strategies in mHealth education apps - Yongyan Guo, Tingting Wen, Siyu Yue, Xiaoran Zhao, Keke Huang, 2023 (sagepub.com)






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