Inflation has digital health companies shifting gears
It’s not the best economic environment for consumer-driven digital health businesses.
This has caused some organizations to accelerate a shift toward a business-to-business (B2B) strategy, experts say. In its second quarter earnings call, executives at New York City-based digital health company DarioHealth said they were lessening the focus on its legacy direct-to-consumer business.
Inflation is pushing digital health away from DTC to B2B | Digital Health Business & Technology (modernhealthcare.com)