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Inflation has digital health companies shifting gears

It’s not the best economic environment for consumer-driven digital health businesses.

This has caused some organizations to accelerate a shift toward a business-to-business (B2B) strategy, experts say. In its second quarter earnings call, executives at New York City-based digital health company DarioHealth said they were lessening the focus on its legacy direct-to-consumer business.

Inflation is pushing digital health away from DTC to B2B | Digital Health Business & Technology (

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