As the age of digitalization creeps into every facet of our lives, the health sector is not left untouched. Imagine a time when you could get medical advice without leaving your home or even picking up a phone. With the sudden onset of the COVID-19 pandemic, this distant future became a present-day reality. But how do people perceive and value this sudden change? And what happens when external shocks, like a pandemic, force consumers to rethink what value means to them?
