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TikTok Reveals Consumers Want Engaging Healthcare Content

The preference for this kind of digital content is clear given the popularity of TikTok which hosts a rapidly growing body of content focused on healthcare. A quick search will discover that posts tagged with #DoctorsofTikTok have 8 billion views. Using this hashtag, approachable doctors dispense advice on everything from weight loss to cancer treatments. The demand for health information content is always increasing and the a recent survey found that 65% of adults use search engines and social media. The same survey found that 1/3 of Gen Z’ers consult TikTok for their health information.






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