Gamification increases employee happiness and motivation when applied to learning and training and increases customer engagement and awareness when it's used in marketing. So what exactly is it?
Gamification uses principles and elements of game design in conjunction with non-game activities such as learning and marketing. According to the Center for Innovative Teaching and Learning, games facilitate a disposition toward collaboration, problem-solving, communication, experimentation and exploration of identities. These attributes promote success in a rapidly changing information-based culture, and contribute value to organizations that use gamification as part of the learning process.
Here are some examples of gamification concepts and how they enhance enterprise learning programs and customer engagement.