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Why Digital Health Startups Should Embrace a Provider-Centric Approach

Providers often have a checklist of requirements they use to determine whether they should bring new technology into their organization. Digital health startups would be wise to learn about these criteria when taking their products to market, said Meg Barron, the AMA's vice president of digital health strategy, at a recent conference. That way, startups can build their products around meeting providers' needs.


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