B2B platforms are on the rise. Traditional industrial players need
a suitable answer on how to deal with platform plays in order to
maintain their competitiveness in the future.
78% of B2B marketplaces and 94% of asset sharing platforms are
currently driven by start-ups with significant VC funding. Incumbent
players need to act now before the window of opportunity closes.
Other than in B2C industries, the B2B platform play will
not be a winner takes it all game. Even in the “contributor
role” to leading industrial platforms, incumbent
players can benefit.
Now is the time for industrial incumbents to define their own
platform play as the battle for dominant platforms is still at
the beginning in most B2B industries. Driven by network
effects, economies of scale, and built-in stickiness of platform
models it will be exponentially hard to overturn the dominance
once platforms in an industry found traction.
B2B platforms are on the rise. Traditional industrial players need
a suitable answer on how to deal with platform plays in order to
maintain their competitiveness in the future.