From Inside-Out to Outside-In: Rethinking Patient Engagement
We live in a world in which the patient is empowered like never before.
Think of how your interactions with the brands you love are different from 20 years ago across virtually every sector, from entertainment to transportation. We expect on-demand services at the touch of a button – how we want it, when we want it.
From Inside-Out to Outside-In: Rethinking Patient Engagement - MedCity News