I still hear too many founders and big company executives making plans for product and business designs heavy on logic and light on magic. That assume consumers make dominantly rational choices about adopting and using digital health products.
![](https://static.wixstatic.com/media/04ef19_2297900c611a4ee78355cbb0b79acf50~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/04ef19_2297900c611a4ee78355cbb0b79acf50~mv2.jpg)
Updated: Aug 14, 2023
I still hear too many founders and big company executives making plans for product and business designs heavy on logic and light on magic. That assume consumers make dominantly rational choices about adopting and using digital health products.